Essentially turning us into a fanatical football town – I believe it’s possible. Featuring Games from the Warhammer and Mutant Football League franchises. Whether the fan-centric approach will work remains to be seen, but for now Cannon doesn't sound daunted: "We’ve got this Super Bowl coming up in a couple of days, and the challenge will be how do we take maximum advantage – for the next six months, 12 months, three years – in terms of building our fan base, building the Falcons brand, connecting with the hearts and minds of our constituents. beer will set fans back just $5, an unheard of price in today's sports stadium economy. He is a huge fan of the NBA and NFL, as well as soccer, college basketball and college football. That means bigger seats, better tailgating, more points of sale and, most notably, remarkably affordable concessions: Hot dogs and pretzels will cost $2, while a 12 oz.
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Score a 30 Off Fanatics Code for online shopping1. That includes getting fans engaged with slickly produced videos about the team's place in the community and, much more importantly, a stadium experience that will rival any in the league. Because Dr Pepper fans make for better college football fans.
That's why the Falcons are now employing a strategy that is centered on catering to the fan. Getting that fan base to stick around even when the team isn't going to a Super Bowl is a different story. And obviously a winning football team wakes that up." "What we’re seeing in these last several weeks is that there is a passionate fan base out there. "I accept none of the excuses about why Atlanta is not a good sports town," he says, dismissing notions that people in Atlanta are more likely to follow college football or NFL teams in other cities. The controls in Fanatical Football let you play with only one player on the team.
Now the team ranks 13th with 1.2 million followers, a 50% increase over the last six months.īut the challenge will be in sustaining the current fan fervor into the future. Cannon acknowledges that Atlanta has the reputation of being a poor city for sports, but he doesn't buy it. Fanatical Football is an American football game where you can enjoy a much simpler and direct gameplay than in most traditional simulators for this sport. Building out those areas was a timely decision: "In the nick of time we essentially doubled our resources into that team," says Cannon. Last August the Falcons ranked 17th among NFL teams in Twitter followers with 800,000. Cannon also notes that home game inventory is selling ten times as quickly now versus the previous six months.Īnd when Cannon took over as CEO a year ago, one of the first weaknesses he identified was an under-investment in digital and social, two areas that are key to reaching the millions of fans who won't step foot in the stadium. So far, so good. The new stadium is already 75% sold out for next season more than 80% of club seats are sold, as are 90% of luxury suites.
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